Vision and Purpose
Mid.East Information: In your opinion, what role do international exhibitions play in shaping your sector’s future?
CNKEEYA: Connect global trends+drive industry upgrading
International exhibitions are industry innovation’s ‘barometer’ and ‘accelerator’.
Firstly, it gathers global technological frontiers such as intelligent power distribution, new energy integration, and digital operation and maintenance, allowing us to directly touch the pulse of the industry;
Secondly, the exhibition promotes deep integration between supply and demand, and real-time feedback on customer pain points drives rapid product iteration.
More importantly, it has built a cross-regional cooperation ecosystem, such as the explosive demand for infrastructure and new energy in Africa at this exhibition, which is driving the evolution of distribution technology towards high adaptability (such as dust and moisture prevention), off-grid/microgrid compatibility, and intelligent low-cost solutions.
Exhibiting is not only about showcasing products, but also about participating in defining the future of the industry
Strategic Goals and Market Expansion
Mid East Information: What strategic objectives are you hoping to accomplish by being part of GITW and its co-located events GITW (Ghana Investment and Trade week) and its co-located shows Africa Build Show and Megawatt)?
CNKEEYA: Trinity strategy – market penetration, brand building, and ecological co-construction
We deeply participate in GITW and concurrent exhibitions with three major goals:
Market anchoring: In the wave of infrastructure development in Ghana and West Africa, establish the company’s position as a core supplier of high-end industrial power distribution solutions, focusing on breakthroughs in industrial parks, new energy power stations, and urban upgrading projects;
Brand trust: By showcasing the functions of products on site, we aim to reverse the stereotype in the African market that ‘Made in China=Low end’;
Ecological cooperation: Seeking deep binding with local EPC contractors, power companies, and Chinese infrastructure enterprises to build a long-term cooperation model of ‘technology output+localized services’
New Markets
Mid East Information: Are you targeting any new markets or audiences through this participation?
CNKEEYA: Focus on the incremental track, break through customer groups in layers
This exhibition focuses on two types of incremental markets:
New energy infrastructure: including photovoltaic power stations, distribution systems for energy storage projects (displaying high protection outdoor cabinets, DC distribution solutions), with customers being new energy investors and EPC contractors;
Industrial upgrading projects, such as the construction of new factories for automobiles/food processing (mainly promoting modular intelligent cabinets+energy efficiency management platforms), targeting manufacturing enterprises and industrial real estate developers.
At the same time, we are in contact with West African power companies to provide high-reliability distribution equipment for their urban power grid renovation, which will be a key growth point in the next three years
Significance of the Platform
Mid East Information: Why do you believe Ghana Investment and Trade week) and its co-located shows Africa Build Show and Megawatt is an important platform for your industry segment?
CNKEEYA: Regional hub value+precise industry focus
This exhibition has three irreplaceable values:
Regional radiation power: Ghana is a trade hub in West Africa, with exhibitions covering core economies such as Ghana, Nigeria, and Cote d’Ivoire, exhibiting from one location and radiating to multiple countries;
Industry verticality: During the same period, the African Construction Exhibition and the Megawatt Exhibition accurately gathered infrastructure decision-makers – from government planning departments, Chinese engineering enterprises, to local contractors, customers, and demands were highly matched;
Policy indicator: The Ghanaian government is promoting the “1D1F” industrialisation and renewable energy transformation (with a target of 10% renewable energy by 2030), and the exhibition will directly dialogue with policymakers to seize the strategic window period
Regional & Global Impact
Mid East Information: How do you envision your company’s participation contributing to regional economic or industrial development?
CNKEEYA: Technology empowerment + localised value creation
Our participation will drive regional development from three dimensions:
Technological upgrade: Introducing intelligent distribution technology (such as remote operation and maintenance, power quality optimisation) to help local industries reduce power outage losses by more than 30%, reduce operation and maintenance costs by 40% (with case data attached), and enhance manufacturing competitiveness;
Localised Collaboration: We plan to establish a technical service center in Ghana, train local electrician teams, and procure local chassis processing components to create employment and technology transfer.
Sustainable support: providing highly reliable power distribution guarantees for key facilities such as solar power plants and hospitals, directly assisting people’s livelihoods and energy transformation.
The ultimate goal is to become a long-term partner in modernising electricity in Africa, rather than a short-term equipment supplier
CNKEEYA at GITW 2025
Empowering West Africa’s energy transformation through intelligent distribution technology, strategic partnerships, and localised value creation.
Committed to shaping a sustainable industrial future across the region.
